actionable market

Generating Actionable Market Knowledge for Sales

Data Governance
Consulting Services

Data Governance Framework to increase CRM & Market Intelligence information value for sales

Apsis-MDM Consulting Services on data governance will identify and develop policies, rules and procedures to govern critical business data for sales, providing:

Master data definitions; to stablish data quality level goals for critical marketing and sales information
Data entry, data management and data maintenance rules to enhance target markets and clients´ databases
Existing data analysis to leverage inactive existing information
Data integration and exploitation procedures to create synergies among business units, departments or business ecosystems
Reduce costs of data maintenance and reprocessing
Establish clear responsibilities among users
Create a new culture of the value of information; data as a competitive advantage; as a valuable company asset

Data Services

Database Management Services

Apsis-MDM Data Services will create / enhance and administrate B2B databases to provide actionable market knowledge by providing:

Target markets company lists. -Licensing of Apsis-MDM proprietary database- of the Mexican Enterprise Corporate and Mid Size Markets
Data management services to assure data quality controls and goals, including:
- Basic Data Governance Definitions
- Data integration, data cleansing, data regularization & data maintenance services
- Data quality reporting and data exploitation through Apsis–MDM Service Portal

Demand Generation Services

Leveraging market knowledge to design and develop demand generation programs and tactics

Apsis-MDM Demand Generation Services will leverage actionable market knowledge by integrating a series of services under a proven methodology to increase sales:

Demand generation methodology foundations;
- Target markets basic definitions and identification (considering official market census indicators –INEGI for México-)
- Target accounts profile definitions (In Profile Prospects –IPPs- and Tiers)
- Data base structure definitions –information to support market intelligence & knowledge-
Data Services to integrate and manage a customized, reliable & intelligent database
Research activities; company profiling to classify target market accounts
Marketing supportive services for e-Campaigns and all marketing events’data entries management
Telequalification services to detect marketing qualified prospects (BANT methodology)
Leads’ Nurturing
Leads’ Management –Integration with our customers CRM if necessary-
Reporting and analytics

Communication & Marketing Supportive Services

Tailored Target Markets Research Services
e-Marketing & Content Services
Telemarketing Services

Apsis-MDM Research and Marketing Supportive Services include:

Data scouting for Latin American countries to identify, obtain, validate and integrate specific target markets databases for niche products or services
Data profiling services integrating tailored research surveys for company telemarketing profiling activities
Marketing supportive services to assist our clients with:
- Marketing content translation / localization
- Marketing e-mailing campaigns
- Marketing supportive activities for demand generation programs / campaigns; landing pages, microsites, direct mailings, etc.
- Telemarketing services